Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking success in F1

Toto Wolff is in final negotiations to sell part of his shareholding in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6 billion – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5bn in a change of ownership structure last September.

Wolff, who owns one-third of Mercedes F1, would sell a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own one-third of the company.

A Mercedes spokesperson said: "We are providing no official statement on the matter. The governance of Mercedes F1 will remain unaltered, and all three partners are fully committed to the ongoing success of the brand in F1."

Valuation Increase

This arrangement would represent a significant increase in worth of Mercedes F1 after Ineos Group acquired its stake for £208 million in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits recently due to the growing popularity of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted last summer and has grossed more than $630 million (£458m) at cinemas worldwide.

The film represents the actor's top-grossing movie and the most successful sports film ever released.

Present Standings

Mercedes are second in the constructors' championship, behind McLaren Racing, with three races remaining this season.

Mercedes' primary racer George Russell has won two of the 21 grands prix this year and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a unprecedented eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

Natalie Bailey
Natalie Bailey

A sociologist and activist focused on grassroots movements and policy advocacy, with over a decade of experience in community organizing.