Guitar Hero at 20 – How a Plastic Axe Bridged the Gap Among Rock Generations
Marking 20 years since the legendary game debuted across the Atlantic, offering players everywhere the means to feel like rock legends. Not in reality, though you'd be hard-pressed telling that anyone who has mastered the epic lengthy guitar solo before an enthusiastic living-room audience.
Developed by the developers, Guitar Hero provided users with a guitar-shaped controller to match coloured notes moving along the display in time with a song. Each riff corresponded to specific notes, producing the sensation of an authentic live show.
Harmonix previously experimented in the music genre before partnering with the publisher, which was acquired by the gaming giant in 2006. Together, they established the foundations for an unlikely billion-dollar series which made a significant influence on numerous of the artists featured, introducing decades-old bands to millions of gaming enthusiasts.
A former executive, ex-chief operating officer of Harmonix, recalls the early financial challenges of licensing the songs – despite the fact initial releases primarily featured cover versions.
“We rerecorded every song because the cost was so high,” he says. “Even with the publishing rights by themselves, it proved extremely difficult. We failed to secure bands like the Who – the publisher was operating on a shoestring budget, and our team was pretty convinced the project would flop. However, when the game took off, and record sales and radio play were going up, all artists desired to participate.”
He adds: “One of the amazing things was the number of parents reached out expressing gratitude for introducing their children to the songs they loved. It became an intergenerational phenomenon.”
Classic Rock Gains Younger Fans
Irish blues-rock band the Answer included Never Too Late on the 2008 game the popular installment. Guitarist the artist recalls the way the game brought older hits back into vogue: “The game provided a larger, new demographic. Generally this had been considered outdated material, however when it was featured on the title and teenagers discovered it, abruptly it became trendy. That legitimised it, eliminating the ‘dad rock’ label. It gave our catalog a new life.”
In 2008, the Answer’s first record remained unreleased stateside, meaning the game served as a primary platform for exposure for the group during their a North American tour opening for AC/DC. “Their crew were playing the song during travel, and some of them recognized us from Guitar Hero,” he notes.
Major Band Titles Enduring Influence
Music's heavyweight names soon capitalised on the series’ popularity, with Aerosmith, Metallica and others starring in specialized spin-off titles that focused on their music collections and related stories, visuals and rock’n’roll mythology. In the case of, Guitar Hero: Aerosmith, reportedly earned the band more money compared to their studio albums. It sold well over 500,000 copies upon release, while demand for Aerosmith’s music saw an increase significantly during an era when the music business was already collapsing.
The series continues to inspire quick-handed fanaticism among its fans. Recently, an online personality completed a remarkable feat featuring Through the Fire and Flames – an infamously tough anthem made popular by Guitar Hero – on Clone Hero, a freeware game with almost identical mechanics but an array of personalization features. This track is challenging enough on expert mode, let alone played at increased tempo while hitting a single one of the thousands of cues. They claimed requiring months of practice to accomplish.
“Guitar Hero is a fun, imaginary experience. Just as with other games, it doesn't imply you should use a real gun and enlist,” notes musician the artist.
The band previously wrapped up a profitable run before Through the Fire and Flames was featured in the third game, but Li says it turned them into widely recognized. “I remember our distributors calling to tell me that we were records were moving rapidly,” he says. “Popularity surged when we next toured, and we were playing right ahead of top acts at the event.”
In fact, DragonForce’s exposure from Guitar Hero proved so vast that it has threatened to overshadow all other accomplishments. Recently, the track featured in a trailer for a major film. “In the past I thought differently, but now I accept it,” Li says. “If you only hear one DragonForce song, that's fine – everyone’s got a unique path in music and I’m glad we’ve been part of people’s lives”.
Enduring Legacy of a Iconic Controller
The best promotion, be it for cars, clothes or video games, extends beyond than selling something – it inspires a longing. Was the game able to harness this? “That’s exactly what we were trying to create,” Dornbrook says. “That thrill of being a music icon in the spotlight. Since the beginning, the co-founders believed humans have a natural urge to create songs, and their goal was to use technology to enable everyone to participate”.
Most installments were released in just a five-year period between 2005 and 2010, featuring spin-offs like DJ Hero, including a turntable controller, and Band Hero. Subsequently, the publisher’s interest on peripherals waned, aside from a brief comeback several years later.
Games such as the fan project and Fortnite Festival have maintained the scene alive, with expectations of a new product from the founders on the way. A new studio has begun work on their first rhythm-based title. The initial creators are both involved as special advisers. Is the world prepared to welcome another game following Guitar Hero?
“Our team believed such titles could be similar to sports games where you can update every year,” he remarks. “There’s so much new music it could remain perennially popular, thus I remain optimistic. There’s no reason for it to persist with new generations.”